You might be surprised by how display advertising on other
websites can help your business target particular customer groups in clever
You can choose the websites, or type of websites, that you
display your business on. You can use display advertising to find new
customers, target existing customers to tell them something new, or re-engage
with customers that have visited your site with interest but might not have
completed a purchase.
How do you find sites that you would like to
display on? How can you target your advertising? How do you know if your ads
are doing well?
Luckily for us, Google itself has put out some
great pockets of information about all the particulars of doing your business
online. Doctor Digital recommends visiting Google’s Digital Garage where you
can watch short videos or read the transcript, and answer some helpful
questions to test your understanding. Each lesson will take you only about 10
minutes to complete. There’s 23 topics altogether, but Google can help you
develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘Discover the possibilities of
mobile’ includes 3 lessons:
- Making display ads meet your goals
- Understanding ad networks
- How retargeting works
You can start learning about display advertising for your business
by visiting Google’s digital garage through the link below