It’s important to focus on the social media sites that make
sense for your business. People aren’t on social media to hear your sales
pitch, and social media for your business is about listening and having a
Once you’re deep in the nitty gritty, social media can turn
into hard work. But you can stop that. Putting together a plan for your social
media will help you keep things easily updated, managed and doesn’t need to
take up much of your time at all.
Which social media management tools might help you, and how?
How can you use social media to target certain groups that are most likely to
be interested in your business? Or to reach more people than you could
And as always, how can analytics help you to
understand how and where you efforts are paying off?
Luckily for us, Google itself has put out some
great pockets of information about all the particulars of doing your business
online. Doctor Digital recommends visiting Google’s Digital Garage where you
can watch short videos or read the transcript, and answer some helpful
questions to test your understanding. Each lesson will take you only about 10
minutes to complete. There’s 23 topics altogether, but Google can help you
develop a learning plan where you can pick and choose what suits you.
Digital Garage topic ‘Deep dive into social media’ includes 4 lessons:
- Your long-term social media plan
- Advertising on social media
- Measuring success in social media
- Avoiding social media pitfalls
You can start learning about mastering social media for your
business by visiting Google’s digital garage through the link below