The world wide web allows you to bring your product not only
to customers within your state, or country, but to customers all around the
world. You may want to explore whether it makes sense for your business to
offer products internationally, and if so, where and how.
How do you choose if your product is right for an
international market, and which markets you should choose? What are some
cultural and practical issues that you may need to consider?
for us, Google itself has put out some great pockets of information about all
the particulars of doing your business online. Doctor Digital recommends
visiting Google’s Digital Garage where you can watch short videos or read the
transcript, and answer some helpful questions to test your understanding. Each lesson
will take you only about 10 minutes to complete. There’s 23 topics altogether,
but Google can help you develop a learning plan where you can pick and choose
what suits you.
The Digital Garage topic ‘Discover the possibilities of
mobile’ includes 7 lessons:
- Introduction to international marketing and export
- Validating your new market
- Being understood abroad
- Advertise across-borders
- The support systems you will need
- Helping customers abroad buy your products
- Delivering to customers across the globe.
You can start learning about how to find and pursue
international markets for your business by visiting Google’s digital garage
through the link below