The world wide web allows you to bring your product not only to customers within your state, or country, but to customers all around the world. You may want to explore whether it makes sense for your business to offer products internationally, and if so, where and how.
How do you choose if your product is right for an international market, and which markets you should choose? What are some cultural and practical issues that you may need to consider?
Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘Expand internationally’ includes 7 lessons:
- Introduction to international marketing and export
- Validating your new market
- Being understood abroad
- Advertise across-borders
- The support systems you will need
- Helping customers abroad buy your products
- Delivering to customers across the globe.
You can start learning about how to find and pursue international markets for your business by visiting Google’s digital garage through the link below