engines are often the biggest source of traffic to a website. Did you know you
can find out what search terms bring visitors to your website? And when they
get there, have they found what they were hoping to see?
Using analytics you can measure traffic coming to your
website from organic search results, and if you are interested in trying search
engine marketing analytics can tell you how your marketing efforts are
Whilst clicks through to your site are great, are visitors
to your site then taking the action you want them to?
Luckily for us, Google itself has put out some
great pockets of information about all the particulars of doing your business
online. Doctor Digital recommends visiting Google’s Digital Garage where you
can watch short videos or read the transcript, and answer some helpful
questions to test your understanding. Each lesson will take you only about 10
minutes to complete. There’s 23 topics altogether, but Google can help you
develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘Get started with analytics’
includes 3 lessons:
- Web analytics and organic search
- Tools to measure SEM (Search Engine Marketing)
- Breaking down your data for insights
You can start learning about how you can find success with web
analytics by visiting Google’s digital garage through the link below