If your business has a web presence then you are going to
want to know whether your customers are visiting it, and what they think of it.
Web analytics is an amazing tool that provides data to you on how users
interact with your website. And you don’t need to be a data whiz to use web
analytics for your business.
How can you best use web analytics for your
business? What are some of the ways web analytics can help you improve how you
do your business, or improve your sales?
Why might it be useful for you to understand what is meant by a metric,
conversion, goal or dimension?
Luckily for us, Google itself has put out some
great pockets of information about all the particulars of doing your business
online. Doctor Digital recommends visiting Google’s Digital Garage where you
can watch short videos or read the transcript, and answer some helpful
questions to test your understanding. Each lesson will take you only about 10
minutes to complete. There’s 23 topics altogether, but Google can help you
develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘Get started with analytics’
includes 3 lessons:
- What is web analytics?
- Making web analytics work for you
- Tracking specific goals with web analytics
You can start learning step by step about what the different
analytics terms mean, what you might like to be looking at for your business,
and how to do it by visiting Google’s digital garage through the link below