If you have already established a web presence for your business, you now need to
help your customers find you online. Customers often use key words in search engines to try and find what they're looking for. It's important that customers are able to use search engines to find your business.
But how do search engines work? How do you make sure that
your page comes up when your customers are searching for you or your products? How
might it effect what you decide to put on your website?
for us, Google itself has put out some great pockets of information about all
the particulars of doing your business online. Doctor Digital recommends
visiting Google’s Digital Garage where you can watch short videos or read the
transcript, and answer some helpful questions to test your understanding. Each lesson
will take you only about 10 minutes to complete. There’s 23 topics altogether,
but Google can help you develop a learning plan where you can pick and choose
what suits you.
The Digital Garage topic ‘Get started with search’ includes
- Search engine basics
- How search engines work
- How search engines see the web
- Organic search explained
- Paid search explained
- Google search console
You can start learning about how search engines work and
what you need to do to get found by visiting Google’s digital garage by following the link below