We know that consumers are now using mobiles more than
computers or laptops, so it’s important to make sure your business online is
People may search differently by using shorter words, or be
more likely to watch videos on their mobile devices. They may be looking for
your business on the go and wanting to easily find a way to call.
How are mobile users different? How should any advertising
you do targeting mobile users be different?
for us, Google itself has put out some great pockets of information about all
the particulars of doing your business online. Doctor Digital recommends
visiting Google’s Digital Garage where you can watch short videos or read the
transcript, and answer some helpful questions to test your understanding. Each lesson
will take you only about 10 minutes to complete. There’s 23 topics altogether,
but Google can help you develop a learning plan where you can pick and choose
what suits you.
The Digital Garage topic 'Discover the possibilities of mobile' includes 5 lessons:
- Introduction for advertising on mobile
- Search campaigns for mobile
- Display campaigns for mobile
- Social media campaigns for mobile
- Video for mobile
You can start learning about how best to position your
business for your mobile customers by visiting Google’s digital garage through the link below