Introduction

Follow these tips to help improve the search engine performance of your website.

On-Page Optimisation

  • Create a unique URL for each page in your website – incorporating your primary keyword or phrase into the URL can be beneficial
  • Ensure all of your page title tags are 65 characters or less and include the primary keywords for that page
  • Ensure all of your meta description tags are about 160 characters or less and include the page keywords
  • Use your H1 tag and only use one per page
  • Use Google’s Keyword Planner to help you craft your content
  • Ensure all of your images have descriptive ALT tags and filenames
  • Link to your internal pages in an SEO-friendly manner – describe the page you’re linking to in the anchor text, so that both users and search engines understand what it’s about

Whole-Site Optimisation

  • Install Google Analytics to measure the performance of your website
  • If you are managing your own SEO install Google Search Console
  • If you’re using WordPress - install Google Analytics by Yoast and Yoast SEO - these plugins help make your life easier
  • Ensure your website is mobile-friendly
  • Make sure your site isn’t creating any duplicate content – if you’re managing your own SEO, Google Webmaster
  • Tools can help you do this
  • Check your site speed with Google PageSpeed Tools
  • Create an XML sitemap and submit it to Google and Bing Webmaster Tools
  • Keep your website up-to-date and relevant

Off-Page Optimisation

  • Begin by building external links to your website via your social media channels
  • Establish listings of your website on other external websites, for example industry and association sites, blogs and online directories
  • Create promotion-worthy and shareable content to encourage links back to your site
  • Remember – don’t buy links to your website
  • Create a Google My Business profile to help improve your presence in Google