Doctor Digital Recommends - Advertise on other websites
As you look around pages on the internet, you might notice businesses that are advertising in banners or sidebars on websites that are not their own. Display advertising is where website owners provide space to other businesses or organisations to allow them to advertise on their website, giving an opportunity for businesses to reach their customers as they are browsing the internet.
How might display advertising be appropriate for your business? What are the different ways that you can target your new or existing customers?
Luckily for us, Google itself has put out some
great pockets of information about all the particulars of doing your business
online. Doctor Digital recommends visiting Google’s Digital Garage where you
can watch short videos or read the transcript, and answer some helpful
questions to test your understanding. Each lesson will take you only about 10
minutes to complete. There’s 26 topics altogether, but Google can help you
develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘Advertise on other websites’ includes 3 lessons:
- What is display advertising
- Search advertising vs. display advertising
- The ins and outs of display advertising
You can start learning about advertising on other websites by visiting Google’s digital garage through the link below