Doctor Digital Recommends - Introduction for advertising on mobile
We know that consumers are now using mobiles more than computers or laptops, so it’s important to make sure your business online is mobile friendly.
People may search differently by using shorter words, or be more likely to watch videos on their mobile devices. They may be looking for your business on the go and wanting to easily find a way to call.
How are mobile users different? How should any advertising you do targeting mobile users be different?
Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic 'Introduction for advertising on mobile' includes 5 lessons:
- Introduction for advertising on mobile
- Search campaigns for mobile
- Display campaigns for mobile
- Social media campaigns for mobile
- Video for mobile
You can start learning about how best to position your business for your mobile customers by visiting Google’s digital garage through the link below