Doctor Digital Recommends - How search engines see the web
If you have already established a web presence for your business, you now need to help your customers find you online. Customers often use key words in search engines to try and find what they're looking for. It's important that customers are able to use search engines to find your business.
But how do search engines work? How do you make sure that your page comes up when your customers are searching for you or your products? How might it effect what you decide to put on your website?
Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘How search engines see the web’ includes 6 lessons:
- Search engine basics
- How search engines work
- How search engines see the web
- Organic search explained
- Paid search explained
- Google search console
You can start learning about how search engines work and what you need to do to get found by visiting Google’s digital garage by following the link below