Doctor Digital Recommends - The rise of online video
Video is a great medium to engage your customers, and these days creating your own videos on your phone can be really effective. You may want to create a video to showcase your wares, inform customers about how to best use a product, or to create an entertaining video to help promote your business.
So when you’ve made a video, what do you do with it? How can you help your customers find it and watch it? And how do you know if your customers like it?
Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘The rise of online video’ includes 6 lessons:
- The rise of online video
- How video fits into your online strategy
- Creating video content within your budget
- Sharing and promoting your videos
- Advertising on video sharing sites
- Measuring video performance
You can start learning about what you can do with video for your business by visiting Google’s digital garage through the link below