Digital help for T ourism Businesses

Introduction

As COVID has disrupted travel patterns across the world, Tasmanian tourism businesses have had to radically pivot and reshape their offerings. Early action and strong border policies has largely prevented COVID spread in Tasmania, making it an appealing destination for local and domestic travellers who are looking for a travel option that is safe – and sensational.

The Digital Ready program has been working with tourism businesses and operators to help them get the best out of their digital tools, whether it is compelling social feeds, responsive websites or amazing content that makes people want to hit the booking button.

We’ve gathered together some of the best of our recent webinars and tourism content so all you have to do is watch, read, and apply to your business. If you want some support and advice from a trusted expert on anything to do with the digital economy, the Digital Ready coaching program is offering 4 hours of FREE coaching annually for every Tasmanian business with an ABN. Our coaches are experienced across all sectors and can’t wait work with you to get your business – and your skills - to the next level.

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Websites and SEO for Tourism

Having a well-designed, accessible and findable website is still essential for tourism businesses. But what makes a good website, and what can you do to ensure that you are making the customer experience as seamless and integrated as possible? In this video webinar, Digital Ready coach Taihlaura Denman – Francis takes you through all the key tips and tricks to make sure your website is ready for business.

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Social Media for Tourism

The process of planning a visit to Tasmania is an integral part of the experience of the journey. Giving your future customers a tantalising view of what they can look forward to on arrival is essential to build excitement, momentum and most of all sharable moments when they arrive. In this video webinar, Digital Ready coach Taihlaura Denman – Francis explores how to best use social media channels for your tourism business, how to choose your channel, and some expert advice on keeping the likes, shares and comments flowing and growing.

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Content for Tourism

They call digital media the hungry beast because there is a constant demand for content to feed those feeds. It can seem overwhelming to keep up with fresh ideas and creating new content for your platforms. Video, images, blogs, podcasts – the list is constantly growing. How do you manage to be a content creator while you are trying to run a business and balance the other important things in your life? In this video webinar, Digital Ready coach Taihlaura Denman – Francis takes us through the four key areas you can use to develop compelling content for Tasmanian tourism businesses so you can keep your customers swooning over your brand - and keep the rest of your life in balance.

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Contact tracing tools for hospitality and tourism businesses

For Tasmanian tourism and hospitality operators, it is exciting to be able to reopen fully to the public. But new rules in effect from 13 November 2020, mean all hospitality venues, where patrons remain on-site to eat or drink, are required to record contact details of each individual or one person from each group of patrons at the venue. This information will be used in the event of a COVID-19 outbreak to quickly and accurately be able to trace and contact people and notify them in the event of a COVID-19 outbreak. Digital Ready has created a factsheet to help you to understand how you can gather the required information from your guests and store it safely as quickly and easily as possible. The factsheet is regularly updated in line with Tasmanian Government requirements so you can comply with regulations and keep your patrons safe and happy.

For more check out our Digital Ready contact tracing resource.

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What is Digital Ready for Business?

Since 2012, the Digital Ready program has helped thousands of local Tasmanian businesses to make use of online tools and resources so they can benefit from the “digital economy”.

If you’re ready to grow your business by taking the next step online or using social media, the Digital Ready for Business program is here to help. The program has been developed to empower Tasmanian small and medium businesses to take charge of their online presence and develop an online strategy that really works.

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