Key Points:

• Social media has been around since Facebook kicked off in 2004, with the push towards business as a major customer evolving from its' inception.
• The question remains today as to what the ROI is on social media, how does it help grow your business, and where does it fit in your digital mix.
• Social media is all about connection, social selling/marketing, and brand building rather than direct sales, although sometimes it does that too.
• Do you need social media? Yes, but a caution against exclusive use without understanding the conversion ratio for your efforts.
• The key is to be where your customers are, and create relationships that are meaningful and interesting with compelling content that really speaks to your brand values.