Every word of it is true - and hardly surprising since Instagram has been making forays into video since 2013. YouTubers everywhere looking for a chance to jump ship squealed with delight at the June 2018 launch of Instagram’s dedicated channel IGTV.

Since 2012, the Digital Ready program has helped thousands of local Tasmanian businesses to make use of online tools and resources so they can benefit from the “digital economy”.

If you’re ready to grow your business by taking the next step online or using social media, the Digital Ready for Business program is here to help. The program has been developed to empower Tasmanian small and medium businesses to take charge of their online presence and develop an online strategy that really works.

“Our vision is for Tasmania to be a world-leading destination of choice, with a vibrant visitor economy supported by our tourism and hospitality industries, strong business and education sectors and a community that embraces our visitors and all the benefits they bring.”

All small businesses, even those not traditionally regarded as part of the tourism industry, and those located in suburban, regional or remote areas, can have a role to play in creating unique and authentic experiences for visitors when they come to Tasmania.