Key Points

• Understanding your content will also help you refine what categories you need.
• Keep it simple, one or two levels deep.
• Think about your user journey here – when they land, what breadcrumbs are needed to get them where they need to go next.
• Focus on visuals and simple short text.
• The platform will determine the design to a degree.
• Short attention spans = lots of videos - but think about the loading time.
• How do you capture information and data for your mailing list and what will you do for them?
• Privacy policy - don't forget the fine print.
• Make a basic map of the user journey and what categories you think you need – brainstorm content with your team, compare and contrast, and let's not forget accessibility (that is coming up next).