When you’re trying to get people nearby to find you online,
you need to make sure your business information comes up when they’re searching
in your local area, or searching about your local area.
How do search engines determine whether your website is
local? How can you make sure you are getting to your local audience?
You may decide to focus your advertising budget on targeting
the people nearby who are most likely to become your customers. Why might you
consider local advertising? How can you set up local ads?
People are often using their mobiles when they’re on the go,
and in your neighbourhood. How can you make sure you’re optimised for local
for us, Google itself has put out some great pockets of information about all the
particulars of doing your business online. Doctor Digital recommends visiting
Google’s Digital Garage where you can watch short videos or read the
transcript, and answer some helpful questions to test your understanding. Each lesson
will take you only about 10 minutes to complete. There’s 23 topics altogether,
but Google can help you develop a learning plan where you can pick and choose
what suits you.
The Digital Garage topic ‘Get noticed locally’ includes 3
- Using digital to advertise locally
- Reaching locals on their mobiles
- SEO for local businesses
You can start learning about how to help people find you online by
visiting Google’s digital garage through the link below