Key Points:

• Emails are one of the enduring heroes of all marketing campaigns and brand building, they build trust, deepen relationships and convert 4000% more than social media - just process the enormity of that statistic for a minute.
• Using email campaign platforms like Campaign Monitor, Flodesk and Mailchimp allows you to micro-niche your customers to each stage of the journey.
• Collecting emails is one of your best assets and has real, tangible value in your marketing suite, as well as market value as part of your assets.
• Email ROI is measurable and shows you elements of the customer journey in real-time, something social media can't do.
• Emails allow micro personalisation, an ability to show your brand and values in action, can be tailored to your customers' interests, and create calls to action to move customers along the funnel into the next stages of commitment.
• The personalised element is a key part of lead nurture and where you can really show you are listening and really are a good fit for sales.
• How are you going to acquire emails, how and when will you communicate, how do you add value and make it compelling?
• Here are some email marketing platforms to explore for your business:
• Mailchimp
• ActiveCampaign
• MailerLite
• Hubspot
• Moosend
• Drip