Key Points:

• Digital strategy is the planning and underpinning for your bigger business goals using digital platforms like your website and social media channels.
• It brings together all your digital elements and how they work together to create a unified brand story for your customers.
• Includes your unique selling proposition (USP), your customers’ needs and wants, and your market hypothesis, and through that can identify what channels you will use to transact and communicate.
• This is where the set up heavy lifting is done – even retrospectively if you are already down the path in your business.
• Use this unit to review and pressure test your assumptions and work so far.