Key Points:

• Storytelling continues to rise through podcasting and hook more audiences in every year.
• Podcasting is simple, affordable and lends itself to a deep listening experience for your brand.
• Podcasts can be 10 - 20 minutes for a short listen, or can be around 40 minutes and go deeper.
• Plan an episode arc that is 8-10 episodes long, and outline what the story is going to be. What is the purpose of the podcast - what is your point of view.
• We listen like we consume video, we remember and relate to voice so it tends to be more impactful and memory based.
• Podcasts are a relational tool not a sales tool.
• Sound is important, but not as important as content.
• Podcasts are great for influencers and thought leaders. It's a fantastic calling card and way to network with your sector and beyond.