Key Points:

• Composition is how the shot is framed around the subject. Composition contributes to the content and doesn't distract from the message of your video.
• The most important elements of content are the story we're going to be telling in its most impactful form.
• If you're feeling a little nervous about talking on camera prepare prepare prepare, that makes you feel like you know what you are doing. Pre-production is the precursor to the final.
• You are the brand ambassador for your brand, you don't need to be perfect, you just need to be you. Speak from the heart and know your product.
• Authenticity is the key to being yourself and genuinely sharing your story.