Key Points:

• Consistency across channels builds trust. That is true for digital channels and where you operate in real life. But what channels to use?
• In the digital world, you need a website and the social media channels your customers are already on.
• Consistent tone, language, visuals, videos, text, newsletters, packaging, staff training, whatever you do, you need to be constantly representing your brand and values.
• Test your brand values with your customers, and get curious about how your brand is perceived in the world.
• What are your brand stories? How do you craft the narrative of your business? This is what the consistent messages from your business are all about and link into your digital strategy.