Key Points:

• Your digital strategy should be well on the way, now it’s time to dive into your brand. What exactly is a brand anyway?
• Brand is more than logo, wordform, colour and style.
• Brand is defined as a combination of all these elements: identity, awareness, logo, trust, loyalty, strategy, voice, and perception.
• Brand is essentially how your product or service makes people feel, that emotion is what lodges in their system, and makes them choose you over your competitors.
• What is your brand promise to your customers?
• Critically important, brand takes a long time to build, and is destroyed very easily when trust is broken.
• Getting all these elements together is necessary for your brand values to be reflected across all of your digital channels.