Key Points:

• Let's wrap up your strategy into a series of key ideas and data.
• Understand why your strategy is important and how it feeds into everything that you will do.
• Craft your unique selling point into a statement about your business, what you do, for whom and why you do it?
• Who is your customer - build your personas and have them ready.
• Gather the data from your market testing and validation to paint a picture of what your customer's needs and wants are - how are the customers going to engage with you in a digital way.
• Put it all together in one document and you are ready for Unit 2.
• Remember this is a dynamic document that will grow and change as you and your business do.