You may want to make sure your business has a presence in many different places online, so your customers can find out all about you in the places they want to see you. This could include website, local business listings and review sites, social media and mobile apps. Where might it be appropriate for your business to have a presence online? What do you need to know about setting up an effective website?
Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘Build your web presence’ includes 6 lessons:
- Choosing your online presence
- How websites work
- Key website ingredients
- Websites and business goals
- Making your website easy to use
- Website design do's and don'ts
You can start learning about what type of web presence might support both your business goals and what your customers want by visiting Google’s digital garage by following the link below