Search engines are often the biggest source of traffic to a website. Did you know you can find out what search terms bring visitors to your website? And when they get there, have they found what they were hoping to see?

Using analytics you can measure traffic coming to your website from organic search results, and if you are interested in trying search engine marketing analytics can tell you how your marketing efforts are tracking.

Whilst clicks through to your site are great, are visitors to your site then taking the action you want them to?

Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.

The Digital Garage topic ‘Find success with analytics’ includes 3 lessons:

• Web analytics and organic search
• Tools to measure SEM (Search Engine Marketing)
• Breaking down your data for insights

You can start learning about how you can find success with web analytics by visiting Google’s digital garage through the link below