Pathway to purchase

In this presentation, Chloe Yates from Kingthing Marketing discusses the four stages of the pathway to purchase, why they are important to know about as a business owner, and how you can use this knowledge for marketing your business.

When a customer decides to purchase or not purchase your product or service, they go through a process that determines their decision called the Customer Journey Map or Buyers Journey. To learn more about it, watch the video below!