The process of planning a visit to Tasmania is an integral part of the experience of the journey. Giving your future customers a tantalising view of what they can look forward to on arrival is essential to build excitement, momentum, and most of all sharable moments when they arrive. In this video presentation, Taihlaura Denman–Francis fromKingthing Marketing explores how to best use social media channels for your tourism business, how to choose your channel, and some expert advice on keeping the likes, shares, and comments flowing and growing.