UPDATE: The Australian and Tasmanian Governments have banned the use of TikTok on government devices for security reasons. While there is no ban currently for businesses or citizens in Tasmania or nationally, it is suggested that TikTok users consider the way they manage their security and content when using the platform. The following advice was provided to the Tasmanian Government public service staff from the Australian Signals Directorate (ASD) when using TikTok as below and can be used as a guide for some basic security protocols for your business:

• do not use it on a phone that can access any official information (email clients, MS Teams, passwords, personal identifying data),
• if a phone does have TikTok installed, keep the phone away from any sensitive conversations,
• remove metadata (such as location information) from photos and videos before uploading them to TikTok.

With more people visiting TikTok than Google every day, the platform is quickly becoming one of the most powerful marketing tools available.

In this presentation, Kelsey Rosevear from Kingthing Marketing will help you decide whether or not your business should be on TikTok (spoiler alert: the answer is probably yes). Then, she'll step you through how to film and edit a video within the TikTok app.

Happy TikToking!