Helping your customers find out about your business through search is an ongoing process. Revisiting the words customers are using to search for your products or services, and ensuring the content on your site reflects what they are searching for, is part of the process. But how can you find out what words customers are using when they are searching for your business? How can you position your business’ keywords in a competitive field? How can you see whether your plan to get found is working?
Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘Get discovered with search’ includes 5 lessons:
- Intro to search engine optimisation (SEO)
- The importance of an SEO plan
- The SEO process
- How to choose keywords
- Setting realistic SEO goals
You can start learning about the most important factors to help your customers find out about your business through search by visiting Google’s digital garage through the link below