When you’re trying to get people nearby to find you online, you need to make sure your business information comes up when they’re searching in your local area, or searching about your local area.
How do search engines determine whether your website is local? How can you make sure you are getting to your local audience?
You may decide to focus your advertising budget on targeting the people nearby who are most likely to become your customers. Why might you consider local advertising? How can you set up local ads?
People are often using their mobiles when they’re on the go, and in your neighbourhood. How can you make sure you’re optimised for local mobile use?
Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘Help people nearby find you online' includes 3 lessons:
- Using digital to advertise locally
- Reaching locals on their mobiles
- SEO for local businesses
You can start learning about how to help people find you online by visiting Google’s digital garage through the link below