Helping customers find your business through search ads can require you to be pretty specific about the search terms you’re targeting. Which tools can you use to help you nail down the words that would suit your business best? And which ones would give you the best bang for your buck?
Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘Improve your search campaigns’ includes 4 lessons:
- Achieve relevance with good structure
- Get the most from your keywords
- Fine-tune with keyword match types
- How to know what's working and what isn't
You can start learning about ad groups, keyword research tools and conversions as a part of your search campaign by visiting Google’s digital garage through the link below