An online business strategy can boost your chances of digital success, helping you to define clear goals and focus your online activity, but where do you start and what does a good strategy look like?
Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.
The Digital Garage topic ‘Plan your online business strategy’ includes 5 lessons:
- The benefits of an online strategy
- Taking a business online
- Understanding customer behaviour
- How to stand out from the competition
- Using goals to improve business performance
You can start learning about drafting your own online strategy by visiting Google’s digital garage through the link below