They call digital media the hungry beast because there is a constant demand for content to feed those feeds. It can seem overwhelming to keep up with fresh ideas and create new content for your platforms. Video, images, blogs, podcasts – the list is constantly growing. How do you manage to be a content creator while you are trying to run a business and balance the other important things in your life? In this video presentation, Taihlaura Denman–Francis fromKingthing Marketing takes us through the four key areas you can use to develop compelling content for Tasmanian tourism businesses so you can keep your customers swooning over your brand - and keep the rest of your life in balance.