Customer emails can be so much better than spam, and are actually a fantastic way to connect with your unique customer base. If you do it right. How do you get started, how do you get customers signed up and what are the things you should do?

Luckily for us, Google itself has put out some great pockets of information about all the particulars of doing your business online. Doctor Digital recommends visiting Google’s Digital Garage where you can watch short videos or read the transcript, and answer some helpful questions to test your understanding. Each lesson will take you only about 10 minutes to complete. There’s 26 digital marketing topics altogether, but Google can help you develop a learning plan where you can pick and choose what suits you.

The Digital Garage topic ‘Connect through email’ includes 5 lessons:

• Email marketing basics
• Your email marketing options
• Crafting great marketing emails
• Managing successful email campaigns
• Measuring success in email marketing

You can start learning about setting up email marketing for your business by visiting Google’s digital garage through the link below