Google Analytics - UA to GA4 (July 2023)

Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While over the years Google has made many additions and improvements to the platform, from July 1 Universal Analytics was made obsolete and replaced with GA4.

Join Rob King from Kingthing Marketing as he takes us through what it means for your business and what you should be doing, along with a short demo of GA4.